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Powered By Pride

#PoweredByPride was a social campaign for Equinox to show its support for its many LGBT members. To help spread the word we commissioned David Flores to paint large-scale murals in Brooklyn, San Francisco and London. Huffington Post UK, Out Magazine, i-D Magazine and Agency Spy all took notice, as did OITNB's Laverne Cox. For every use of the hashtag, Equinox donated $1 to LGBT charities.

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