#PoweredByPride was a social campaign for Equinox to show its support for its many LGBT members. To help spread the word we commissioned David Flores to paint large-scale murals in Brooklyn, San Francisco and London. Huffington Post UK, Out Magazine, i-D Magazine and Agency Spy all took notice, as did OITNB's Laverne Cox. For every use of the hashtag, Equinox donated $1 to LGBT charities.
Client: EQUINOX Project: POWERED BY PRIDE Date: Summer 2015 Role: Art Director